Ice Cube’s BIG3 Returns to the UC for Star-Studded Opening Game on Sunday

Ice Cube’s BIG3 returns for its highly anticipated sixth season this Sunday, June 25, at Chicago’s United Center Arena. The arena, located at 1901 W Madison St., will be filled with basketball action starting at 1 p.m. CT.

The opening game promises an unforgettable experience, featuring star-studded performances and appearances. Paying tribute to the golden jubilee of Hip Hop, the event transcends traditional sports entertainment and becomes a celebration of cultural milestones.

With local Chicago legends like Twista, Do Or Die, Crucial Conflict, and Shawnna taking the stage, the atmosphere will pulsate with the timeless essence of Hip Hop’s 50th anniversary.

“Our fans don’t just come for games, they come for the full BIG3 experience, on and off the court. We have persevered for six seasons against all odds and expectations – even through COVID-19 – because we have the most skilled players, innovative partners, the best venues, and most importantly, the best fans in sports. We will continue to break barriers and bring in viewers by providing the best sports experience of the summer all season long,” said BIG3 CEO and co-founder, Ice Cube.

For more information on the Big3, visit this site.

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