Fox execs are sweating in their loafers after “Empire” TV ratings lost another million viewers this past week.
According to The Hollywood Reporter, the hip hop soap opera lost another 1 million viewers on Wednesday night.
“Though the series still easily won Wednesday night, in both the key demo and total viewers, it slid another half of a point among adults 18-49 for an average 4.6 rating,” the publication wrote. “The Fox drama also averaged 12.2 million viewers. Empire has seen its time-shifting take rise with each same-day fall since the lofty premiere, so it’s becoming apparent that it currently isn’t nabbing the appointment viewing status that it had during its freshman season.
Insiders are stating that Fox Network execs are ignoring the live viewer ratings and focusing instead on the artificially inflated DVR ratings.
Remember, “Power” star 50 Cent blamed “Empire” ratings dip on “too much gay stuff.”
Others are blaming Lee Daniels for the loss of three million viewers since its premiere because he’s way overdoing it on the celebrity guest appearances, robbing the show of its believability, credibility and authenticity.