Lincoln Park’s Soul Prime Chicago restaurant is seeing success months after having little traffic following its grand opening on Mother’s Day last year.
Chef Royce details how the restaurant’s soul food menu didn’t resonate with the surrounding community.
She recalled one day in September having such low reservations that she decided to close. But that’s when a guest told her that famous social media food critic Keith Lee was in town.
Soul Prime was tagged among other restaurants for Lee to visit while he was in Chicago.
In an exclusive interview with The Chicago Defender, Royce spoke about meeting Lee and experiencing what social media calls “The Keith Lee Effect” and how his visit has dramatically impacted her restaurant.
The influencer gave Soul Prime’s food items scores as high as 9.2 out of 10. But the conversation Royce had with Lee is what she found to be most comforting.
But the conversation Royce had with Lee is what she found to be most comforting.
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