In June 2020, iHeartMedia Chicago launched “Brilliantly Black” as a community resource initiative to support local Black-owned businesses, restaurants, and non-profits. Each radio station encouraged listeners to visit its website and enter the keyword “brilliant” to get more information about Black-owned businesses and community resources. Since its inception, iHeartMedia Chicago has showcased more than 1200 Black-owned businesses through digital, on-air features and the “Brilliantly Black” Podcast.
A total of ten winners will be selected to receive $100,000 of in-kind media on iHeartMedia Chicago radio stations and a small business development cohort from the Chicago Urban League. The categories include restaurants; beauty salons; churches; fashion; medical professionals; daycare centers; nightlife; fitness trainers/gyms; financial/insurance; and realtors/brokers. The contest details are available on each station’s Brilliantly Black community resource website: 107.5 WGCI; V103; Inspiration 1390; 93.9 LITE FM; ROCK 95 FIVE; and 103.5 KISS FM. The winners will be announced on August 2, 2022, during National Black Business Month.