AUSTIN, Texas – For a night, it was South By Kanye West.
AUSTIN, Texas – For a night, it was South By Kanye West.
The rapper performed twice Saturday at the annual South By Southwest music conference and festival, dominating the final night of the live music event mostly populated by lesser known acts.
In an expected but not officially announced show earlier in the evening, West performed beneath a tent as part of a party sponsored by Fader Magazine and Levi’s.
He put on a lengthy show, mostly alternating songs with lesser known rappers from his G.O.O.D. Music record label (Getting Out Our Dreams).
“It feels so good to rock for you tonight,” said West, who also streamed the concert online.
West was clearly out to promote his label’s talent, including rappers Consequence and Kid Cudi, who performed his hit "Day ‘N’ Nite." But the concert culminated with cameos from West’s fellow Chicago rapper Common and the R&B singer Erykah Badu, both of whom were cheered wildly by the thousands in attendance.
West, who noted that Fader was the first magazine to put him on the cover, may have been feeling nostalgic. He played a number of “old school joints” from his first album, 2004’s "College Dropout."
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