Serena Williams Supports Black-Owned Businesses

Tennis great Serena Williams is supporting small Black-owned businesses through the Opportunity Fund. The Opportunity Fund is a nonprofit organization that supports entrepreneurs. Their small business relief fund provides much-needed relief to businesses impacted by COVID-19. The fund focuses on companies run by women, people of color, and immigrants.

Serena Williams Businesses Chicago Defender

Serena Williams is using a portion of the proceeds from her jewelry collection to benefit the Opportunity Fund. During Black History month, Serena uses her Instagram to pay tribute to Black women whose strength, courage, and vision have changed the course of history. Williams partnered with one of the largest diamond jewelry manufacturers in creating her collection, “Unstoppable.” Manufacturer K.P. Sanghvi places social responsibility, integrity, and craftsmanship at the forefront of its values. The jewelry collection features ethically sourced and conflict-free diamonds.

When customers purchase a necklace or bracelet from the Serena Williams jewelry collection, proceeds will directly benefit Black small-business owners. William’s collection reflects the tennis star’s positivity and determination. She believes the collection enhances a woman’s wardrobe and gives women a sense of empowerment by helping others.

The Serena Williams Jewelry collection is available on

Danielle Sanders is a journalist and writer living on the southside of Chicago. Find her on social media @DanieSandersOfficial.

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