NEW YORK – The crisis on Wall Street is plaguing Sesame Street.
NEW YORK – The crisis on Wall Street is plaguing Sesame Street.
Sesame Workshop, the nonprofit producer of Sesame Street and other kids’ programs, is cutting about one-fifth of its work force because of the economic downturn.
The New York-based company said this week that it was eliminating 67 of 355 staff positions.
Declaring it is “not immune to the unprecedented challenges of today’s economic environment,” the company pronounced a need “to operate with fewer resources in order to achieve our strategic priorities.”
The statement reiterated the organization’s mission “of helping children reach their highest potential here and around the globe.”
Best known as the home of such Muppet characters as Big Bird and Elmo, Sesame Workshop was founded in 1968 as Children’s Television Workshop, then unveiled the groundbreaking Sesame Street as a literacy-building initiative a year later.
That show, which remains a worldwide hit, was the first step toward a media empire that encompasses television, books, toys and online programing.
______
To read the rest of this article, subscribe to our digital or paper edition. For previous editions, contact us for details.
Copyright 2009 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
About Post Author
