DETROIT, Michigan—Real Times Media (RTM), a Detroit-based multimedia holding company, announced today a new partnership with Second Street, the market leader in online media audience engagement and interactive content, as a next step in the evolution of its news organization into the preeminent digital news destination for African American consumers. Leveraging Second Street’s experience serving more than 4,000 media companies across North America and the European Union, this partnership further enables RTM’s transformation into a digitally focused problem solver for its customers.
“We are always looking for ways to incorporate new technologies to advance our offerings and bring more value to our audience and customers,” said Hiram E. Jackson, chief executive officer of Real Times Media. “The partnership with Second Street allows us to further engage our audience through interactive content, sweepstakes, and contests. It also gives us better insight into the behaviors and interest of our audience, allowing us to deliver better results for our sponsors and advertisers.”
Having amassed an extensive database of African American consumers and readers, RTM is uniquely positioned to adopt new technology and deliver more tailored and engaging content to its readership through interactive content like sweepstakes, quizzes, and photo contests. Simultaneously, its clients will gain an expanded reach and connection with the African American community while gaining valuable insights into their interests and behavior.
“Real Times Media is producing incredibly valuable, relevant content,” said Matt Coen, co-founder, and president of Second Street. “We are proud to partner with them to advance Real Times Media’s mission and create more opportunities for authentic, meaningful conversations with their audience.
About Real Times Media
Real Times Media (RTM) is a Detroit-based multimedia company with a legacy that stretches back over 100 years. As the parent company to five of the country’s most respected African American-owned news organizations, the Atlanta Daily World, Atlanta Tribune: The Magazine, the Chicago Defender, the Michigan Chronicle, and the New Pittsburgh Courier, it is our job to maintain the heartbeat of the African American voice.
Being built on the foundation of historic news brands affords RTM a depth of knowledge and assets that are multi-generational, relevant, and trustworthy. RTM has an ongoing commitment to delivering quality news, events, and entertainment for African American audiences. In addition to its news brands, RTM offers custom programming and niche publishing through Who’s Who In Black—a professional lifestyle brand focused on live and virtual business/social events and content; strategic communications consultancy services through its marketing services arm, RTM360°, and RTM Digital Studios, an unparalleled archive of historical photographs, videos, and film clips of the African American experience available through licensing for advertising, marketing, publishing, and film initiatives.