Race: Bubba Wallace is a six-episode docuseries following the life and career of Bubba Wallace, the only full-time black driver in the NASCAR cup series. “RACE” follows Wallace as he competes on Michael Jordan and Denny Hamlin’s racing team and uses his platform to speak out about racial injustice.
300 Entertainment, the label home of Megan Thee Stallion launched a content and film division, 300 Studios. 300 Studios is headed by Kevin Liles, who is chairman and CEO of both 300 Entertainment and Elektra Music Group, with former Viacom executives Kelly Griffin as head of creative strategy and Nolan Baynes as GM.
Race: Bubba Wallace is 300 Studios’ debut project. The studio currently has 30 projects in development including films, TV Series, and podcasts.
With over 15 years in Music Programming, Development, and Marketing for various companies including Clear Channel, Viacom, REVOLT TV and, now as head of creative strategy for 300 Studios, Kelly “Kelly G” Griffith has honed a unique talent of identifying up and coming superstars that ultimately prove to be profitable on various linear and digital platforms through an increase in streaming, record and ticket sales as well as overall brand recognition. From his days at WGCI to his work at BET, Kelly Griffith has also established himself as a premier programmer, talent booker, and producer.
The Chicago Defender spoke with Chicago native, Kelly “Kelly G” Griffin, head of creative strategy and one of the executive producers of the docuseries, Race: Bubba Wallace about the impact Bubba Wallace is having on the sport, the Netflix docuseries, and the future of 300 Studios.
Race: Bubba Wallace is currently streaming on Netflix.