As social justice protests and calls for equality sweeps across the country, actor and producer, Michael B. Jordan, has partnered with the nation’s largest online racial justice organization, Color of Change, to launch a new initiative, #ChangeHollywood. The initiative would layout a roadmap that aims to invest in anti-racist content, authentic Black stories, and Black talent while reinvesting police funds to support Black communities.
Speaking on his new endeavor, Jordan, the CEO of the Outlier Society production company, says, “This roadmap is just the beginning of the journey to racial justice. We are all accomplices in the fight to transform Hollywood, and we invite content creators and industry leaders to join us in working together to #ChangeHollywood. We look forward to including a variety of voices in doing what we do best: telling authentic stories, bringing people together, partnering with influential artists, and changing the rules of the game.”
During the project’s duration, executive leadership from various companies, along with the respective staff and talent, will be provided with resources to support the project efforts. These resources include directories, templates, audit analysis, taskforce convenings, writers’ rooms, and consulting sessions to measure the initiative progress.
“The legacy of racism in Hollywood is long and unforgivable: excluding Black talent, silencing Black voices, derailing Black careers, and using the economic power of the industry to prop up police who target and enact violence on Black communities,” president of Color Of Change, Rashad Robinson said. “We know from our advocacy that the industry won’t change on its own, so we’re building off our current work to hold Hollywood accountable to offer these resources and a roadmap toward enacting racial justice. From the writers’ rooms to the streets, we are energized and ready to help Hollywood follow through on their statements that Black lives matter.”
Ali is a freelance writer within the Black and Hip-Hop culture with featured articles in multiple publications. Follow his Instagram @Choose_Wisey2.