LeBron James is becoming quite the businessman. He teamed up with Maverick Carter to produce ESPN Films’ and Disney XD’s new special “Becoming.”
The show is for kids and families, and will showcase the journeys of top athletes. The show is set to premiere on Sunday, Oct. 26, 2014 at 8 p.m. ET on Disney XD.
The pilot episode will focus on the superstar athlete himself. And the show will tell his journey towards becoming an accomplished basketball star with his most popular and definitive moments of his life.
“I’m really excited about helping develop ‘Becoming’ and bringing this kind of program to kids,” he said. “Sports and athletes were my inspiration growing up. It was the stories about Michael Jordan, Deion Sanders, and Allen Iverson that kept me dreaming.”
He added, “when I learned that they had some of the same struggles and challenges I did, it made everything seem possible. That’s what ‘Becoming’ is all about.”
Carter expressed his excitement for the project as well — saying it’s a really great venture for Springhill Production Company, which he co-founded with James.
“This is a very exciting project for Springhill Production Company,” Carter said. “We are looking at a variety of projects and this was an obvious choice. It’s so true to the type of content for kids we want to do. ESPN Films understands how to bring sports stories alive. We do a lot of work with different projects focusing on kids, and the demand for programming like this is obvious.”
Marc Buhaj, senior vice president, Programming and general manager, Disney XD expressed his excitement too. We’re thrilled to work alongside ESPN Films and LeBron James on ‘Becoming.’ This unique special gives our audience an inspiring and relatable look at one of America’s most beloved sports stars as LeBron shares his personal journey with Disney XD viewers.”
“It is incredibly exciting to use our style of non-fiction storytelling to showcase LeBron’s extraordinary story,” Connor Schell, vice president and executive producer of ESPN Films added. “For an audience of kids everywhere, the tone of the show is meant to be aspirational and illustrate how much support and hard work goes into LeBron becoming who he is today.”
Read more at https://www.eurweb.com/2014/10/lebron-james-executive-produces-espn-films-disneys-becoming/#jrBkdXA0P5o5XfMs.99
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