Just For Me ® CURL PEACE™ PROMOTES UNCF – WEAR YOUR CROWN WITH CONFIDENCE™- LOAN FORGIVENESS & SCHOLARSHIP PROGRAM AT 2019 BUD BILLIKEN PARADE 

Just For Me ® Curl Peace™ will be providing support and resources in a variety of ways this Saturday at the 90th Annual Bud Billiken Back-to-School Parade. Just For Me ® Curl Peace ™ is proud to partner with United Negro College Fund ® (UNCF) to support their Wear Your Crown With Confidence ™ Loan Forgiveness & Scholarship Program launched in June-#uncfwearyourcrown. It will provide $1,000,000 in financial aid debt relief over 3 years. In addition, Just For Me ® Curl Peace’s ™ gentle & nourishing products for girls and boys will be showcased at The Kid’s Pavilion. This will prepare children/tweens for back to school with free styles that stay through play. Barbers & Stylists will be giving awesome hair demonstrations on a first come, first served basis. Don’t miss the fun giveaways.

“The Bud Billiken Back to School Parade is the perfect place to support our commitment to youth and preparing them to go back to school. We could have launched Just for Me® Curl Peace™ as a standalone brand, but we felt it was important to connect it to the Just for Me® history. What we’re really trying to say to parents is, you want options, so we’ve created them for you,” says Kelly Keith, Vice President of Premium Brands including Just For Me ® and Just For Me® Curl Peace™. Ms. Keith further states, “Our products are formulated with gentle ingredients like Shea Butter, Raw Honey and Marshmallow Root Extract, so that Just for Me® Curl Peace™ leaves natural hair tangle free, moisturized and soft. With Just for Me® Curl

Peace™, hair care time can become a special moment for bonding that draws parents and children even closer. It is a moment of confidence building for kids with natural hair in the early morning or at night. Just For Me ® Curl Peace ™ products in the Kid’s Styling Pavilion and sponsoring the participation of the Princesses to Queens Dance Team is evidence of what we do to encourage and empower youth.” Ms. Keith is a graduate of Spelman College and mother of a JFM ® Curl Peace user.

Marleena Jones, Senior Brand Manager Just For Me ® and Just For Me ® Curl Peace ™ says,

“As a Chicagoland native I am thrilled to help thousands of families experience #CurlPeace at this year’s Bud Billiken Parade. As the exclusive sponsor of the Kid’s Styling Pavilion in Washington Park, we’ll be giving away hundreds of free back to school hair styles and cuts, along with free samples, coupons, prizes and more! We’re also a very proud sponsor of Englewood based dance team Princesses to Queens (PTQ), who will be marching in this year’s parade for the first time. The entire team, coaches and parents have been dedicated to practicing all summer, so we’re excited for everyone to witness their confidence and performance during this year’s parade. For us, this is what Curl Peace is all about, curl confidence and happier hair days.”

The Bud Billiken Parade in Chicago is Saturday, Aug. 10. It is the largest African-American parade in the U.S. and was started in 1929.

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