John Monopoly, Rufus Sims, FaceTime, Monopoly codirects video in Chicago’s Holy City promoting Knowledge of Self (Photo courtesy of Ronald Thomas).
In the realm of legends shaping Chicago’s Hip-hop culture, a highly-anticipated collaboration is on the horizon: “2212.” Spearheaded by John Monopoly, a pivotal figure in Chicago’s cultural landscape (known for managing Kanye West in his early career and returning for Kanye’s upcoming World Tour), and Rufus Sims, formerly known as Weasel Sims, a prominent rap icon from Chicago’s Westside and Bellwood, Illinois.
Rufus Sims: A Story of Redemption
Sims shares his powerful narrative of overcoming adversity—incarceration, house arrest—to pursue music passionately, transforming his life from turmoil to inspiration.
This collaboration offers a unique perspective, showcasing personal growth amidst adversity and delivering a message of resilience and redemption through their music.
Collaborative Sparks: Unveiling the Inspiration
“2212,” a collaborative masterpiece, offers an unfiltered, authentic, and seamless experience that blends soulful rhythms with street-smart lyrics, encapsulating the resilient spirit of Chi-Town.
It features emotionally charged productions by acclaimed GRAMMY Award-winning producers like XL (Shawna, Twista, Ludacris) and Shannon Sanders (Jelly Roll, India.Arie, John Legend), alongside gritty street symphonies from talented producers DJL (Lil Uzi Vert, G Herbo, Lil Bibby), SC (Alchemist, Havoc), and Backpack Beats (Ghostface Killa and Kanye West).
John Monopoly’s Return to Chicago
Following Monopoly’s significant success as an executive producer when he curated the “No Face” project, overseeing its production and also being hands-on with the Billboard-topping release “Vultures,” John Monopoly has returned to his roots in Chicago, purposefully partnering with street-savvy Rufus Sims while staying connected to the pulse of the streets.
Anchored by the infectious lead single “LOUIS VUITTON” (produced by Shannon Sanders), “2212” captivates the rap scene with potent anthems for the community, interwoven with hard-earned, battle-tested narratives about survival and triumph in modern-day Chiraq.
Sims’ Journey to Collaboration
Sims recalls his introduction to John: “It was during a vibrant period in Chicago’s music scene, although various factors delayed our initial interaction. Finally, in 2019, I had the chance to meet with John Monopoly and share some of my work. He actively supported our connection, and plans started to take shape.”
Despite encountering legal issues and spending the next two years under house arrest, Sims remained dedicated to his music.
“Being confined to my residence forced me to strip away distractions and focus on what mattered—creating music. Ironically, this period was a blessing in disguise as I charted and produced more music than ever before,” he said.
The Birth of Super Rufus
When he was finally free, Rufus faced personal challenges and the loss of loved ones, but his commitment to music remained steadfast. This journey eventually led to reconnecting with John Monopoly, who decided to collaborate with him on the “2212” project.
Upon receiving John’s pack of beats, Sims instantly felt the passion behind the music—it ignited his enthusiasm. As a Hip-hop artist, Sims understood how to infuse authenticity into the sound and add his unique touch.
The Essence of “2212”
Rufus reshaped the narrative through his music, defining the essence of “2212.” Sims recently released “LOYALTY – The Birth of Super Rufus” and “LOYALTY II – Super Rufus Revenge” on all streaming sites this month.
Project “2212” pays homage to Rufus Sims’s storytelling through music. It reflects his experiences and endeavors to present an authentic narrative encompassing life’s lessons and growth in Chicago while not glorifying its negative aspects.
A New Identity and Legacy
Through his music, Rufus aims to connect with listeners who share similar life paths, offering inspiration to remain dedicated to growth and resilience.
“What else can you do with that energy? How much can you cry? How much can you take, you know? So, I started learning how to channel that energy. I speak in music now; it’s therapy for me. Every time I had to go to prison, every time.”
His alter ego, formerly known as Weasel and now transformed into Rufus Sims, symbolizes an artist’s journey through pivotal moments, transitioning between different musical styles.
Monopoly stood steadfastly behind Rufus during this transformation. Initially, Weasel gained popularity across multiple industries, but he acknowledged the need to embrace his newer identity as Rufus Sims to define his future legacy distinctively.
John Monopoly: Mentor and Guide
Rufus Sims, John Monopoly (Photo courtesy of Ronald Smith).
Rufus’s assistant and publicist, FaceTime, confirmed they are finalizing an album. “Over the past week, we’ve wrapped up intensive back-to-back recording sessions,” he said.
John has been a guiding coach, setting the stage and steering Rufus and FaceTime through the process with unwavering support.
His team’s dedication and shared vision have driven this project forward, and together, they’re poised to bring a fresh wave to Hip-hop and Chicago culture through music and truth.
FaceTime’s Reflection
FaceTime added, “Reflecting on my experiences, I’ve realized the importance of building a strong support network and being resourceful. Relationships with industry insiders and owners have proven invaluable in navigating setbacks and planning for the future. This approach has enabled me to rebound from adversity and remain resilient in a competitive industry.”
FaceTime also reflected on his journey, “My relationship with John started virtually but deepened when we met face-to-face. He’s mentored me through Columbia College and its programs.”
Working at Hustle Entertainment from 2000 to 2005, managing events and artists across various locations, laid a strong foundation in marketing and promotions.
“Initially uncertain about my career, I focused on graduation and family pride. An internship in entertainment earned me college credits and paved my way to graduation.”
The Role of Hustle Entertainment
Founded in 1998 by John and Don C, Hustle Entertainment was pivotal in FaceTime’s education and transition to a professional in entertainment.
Mentors like John played a crucial role in establishing himself in the industry.
Rufus Sims is deeply immersed in his music and craft and his roles as a co-founder of Purple Box. At Purple Box, he manages events, hosts podcasts, and produces music.
For updates on the “2212” project and other exciting developments with John Monopoly and Rufus Sims, follow them on social media: @johnmonopoly, @rufus_sims_now_, and @facetime773_.
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