Gov. JB Pritzker and the Illinois Department of Commerce and Economic Opportunity awarded $4.6 million in grant funding to 20 local tourism organizations across the state. This funding was awarded through the Tourism Private Sector Grant Program as part of the state’s continued effort to boost tourism and welcome more visitors to Illinois.
“Here in Illinois, our tourism industry is booming, and we’re not letting up,” said Gov. Pritzker. “Thanks to the Tourism Private Sector Grant Program, my administration will help 20 grantees attract new visitors statewide to our incredible array of festivals and events.”
“Illinois’ tourism industry is about more than fun experiences, it’s also about history, community and preserving the diverse stories that make Illinois so special,” said Lt. Governor Juliana Stratton. “When tourism is booming, our local economies and small businesses are booming. This additional grant funding will bolster that momentum while sharing the richness of Illinois with more and more visitors.”
The Tourism Private Sector Grant Program was created to attract, host and improve existing or develop new events, festivals and tourism-related projects across Illinois. This funding will support new, expanded, or enhanced events and festivals including advertising and marketing, transportation, building or equipment rental, receptions and banquets, registration, and entertainment.
| Grantee | Region | Award Amount |
| 2024 Association of Science and Technology Centers (ASTC) Annual Conference | Northeast | $149,500.00 |
| 2024 Grito Y Sabor Fest Chicago | Northeast | $450,000.00 |
| 2024 MCHS Living History Days Festival | Southwest | $23,500.00 |
| 2024 NASCAR Cup Series | Southwest | $450,000.00 |
| Black Women’s Expo | Northeast | $300,000.00 |
| Chicago Gourmet 2024 | Northeast | $338,550.00 |
| ChicagoFest | Northeast | $450,000.00 |
| Eerie Autumn Lights | Northern Stateline | $23,853.00 |
| Great River Road F1 Power Boat Race and Musical Festival | Southwest | $100,000.00 |
| Ledgestone Open | North Central | $80,000.00 |
| Magnificent Mile Lights Festival | Northeast | $450,000.00 |
| Naper Settlement’s Summer Concert Series and Fall Events | Northeast | $311,229.00 |
| New Years Eve Celebration in Chicago Loop | Northeast | $450,000.00 |
| Quad Cities Div III Womens College Wrestling, Major League Fishing Phoenix Bass Fishing League Regional Championship, The Group O Dia de los Muertos Parade and Festival | Northwest | $25,360.00 |
| Stroll on State | Northern Stateline | $100,000.00 |
| The Festival of Wood and Barrel Aged Beer | Northeast | $99,940.00 |
| The Fort De Chartre Colonial Market Fair, The Annual Fort De Chartre Rendezvous, Winter Rendezvous | Southwest | $44,205.00 |
| The Millennium Park 20th Anniversary Program | Northeast | $450,000.00 |
| The Viola Festival | Northeast | $75,000.00 |
| Veggie Fest & United States Bowling Congress | Northeast | $316,020.50 |
“The Tourism Private Sector Grant Program was created to ensure Illinois continues to be the best place to live, work and do businesses,” said DCEO Director Kristin Richards. “This grant funding is critical to supporting events, festivals and attractions across the state to increase tourism, boosting our local economies and workforce.”
This funding was made available through a Notice of Funding Opportunity (NOFO). Eligible applicants included non-profits, government entities, for-profit institutions, and local promotional groups and as defined in state statute, matching funds must be provided by private sector entities, which is the origin of the program’s name.
The State of Illinois continues to prioritize its tourism industry as millions of visitors spend billions of dollars annually across Illinois, boosting economic development and supporting jobs in the industry. Illinois reached its highest-ever hotel tax revenue figures in FY23 with $308 million – surpassing the pre-pandemic record in FY19. Additionally, Illinois welcomed 111 million visitors who spent $44 billion in 2022 – representing 14 million additional travelers spending $12 billion more than calendar year 2021.
“Illinois’ world-renowned attractions, events and festivals are getting a much-deserved boost from the Tourism Private Sector Grant Program,” said Rep. Janet Yang-Rohr (D-Naperville). “Through this grant funding program, the State of Illinois is promoting some of our greatest assets throughout the state to visitors from near and far.”
“The Tourism Private Sector Grant Program is essential to supporting the state’s continued effort to attract visitors,” said Sen. Sara Feigenholtz (D-Chicago). “Illinois has a rich history and so many great experiences to offer and this funding will build on our current momentum, while simultaneously boosting our local economies.”
“This additional funding plays a critical role in our continued effort to boost tourism across Illinois,” said Sen. Chris Belt (D-Swansea). “The Tourism Private Sector Grant Program will help showcase our great state while providing economic opportunities for our local workforce and small businesses.”
The success of Illinois’ tourism sector is due to commitment to supporting the industry as well as the Illinois Office of Tourism’s award-winning “Middle of Everything” campaign. Since it launched in 2022, the campaign has contributed to an additional 2 million trips equaling an additional $1 billion spent in Illinois hotels, restaurants, small businesses, and attractions, according to data from Longwoods International. Additionally, every $1 spent on the campaign equated to $91 in visitor spending while generating $10 in state and local tax revenue for every dollar spent – an enormous return on investment.
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