Foot Locker announced the launch of All City by Just Don – a lifestyle brand created with Don C rooted in basketball and sneaker culture that is inspired by the spirit of community. Don C has been a part of the cultural vanguard for decades as a music executive, fashion designer, sneaker collaborator and brand storyteller.
All City by Just Don merges luxury fabrics and modern streetwear with a vintage aesthetic, with the first collection featuring hoodies, t-shirts, mesh shorts and matching track pants and jackets. The All City by Just Don fall 2021 collection drops at 9 am CT / 10 am ET on Wednesday, November 10, 2021, and features apparel ranging from $55 to $150 USD. All pieces will be available in sizes S through XXL both online and at select Foot Locker locations across the United States and Canada.
To mark the drop of the first collection, Don C and Foot Locker will host a series of creative summits in key markets across the US and Canada including Chicago, New York, Toronto and Los Angeles. “Like Foot Locker, Don C is deeply committed to the young, diverse communities we serve,” said Bryon Milburn, Senior Vice President, General Manager, Foot Locker. “He is at the forefront of modern culture and fashion, and by lending his taste, care and craft to the All City by Just Don line at Foot Locker, we’re able to further connect to the next generation of streetwear enthusiasts.”