Clipse Ignites the ‘Pepsi Dig In Day Block Party’ at DuSable Museum

Clipse perform onstage during Pepsi Dig In Day Block Party to celebrate Black-owned restaurants on Pepsi Dig In Day at DuSable Black History Museum on August 24, 2024 in Chicago, Illinois (Photo Credit: Getty Images for Pepsi Dig In).

Last Saturday (Aug. 24), the legendary hip-hop duo Clipse lit up Chicago’s DuSable Black History Museum during the free “Pepsi Dig In Day Block Party.” 

Now in its fourth year, “Pepsi Dig In Day” took things up a notch, celebrating Black-owned restaurants across the country with an event that brought together the best of community, culture, and cuisine.

 

(L-R) No Malice and Pusha T of Clipse attend Pepsi Dig In Day Block Party to celebrate Black-owned restaurants on Pepsi Dig In Day at DuSable Black History Museum on August 24, 2024 in Chicago, Illinois (Photo Credit: Getty Images for Pepsi Dig In).

The block party was more than just a gathering—it was a feast for the senses. Locals indulged in delicious bites from popular food trucks like S2 CITY GRILL, Uncle Remus, CHKN Box, Can’t Believe It’s Not Meat, and Lexington Betty Smokehouse. For those with a sweet tooth, there were treats from Black-owned businesses, including Justice of the Pies, Moore Poppin, Destiny’s Water Icee + Ice Cream, Dat Donut, Carni-Go Freeze Dried Candy, and Silver Spoon Desserts.

The day wasn’t just about food; it was also about style. Chicago’s own designer Don C was on hand to celebrate his new Pepsi x Just Don collection, which fans had a chance to snag through Pepsi.com.

(L-R) Don C, No Malice and Pusha T attend Pepsi Dig In Day Block Party to celebrate Black-owned restaurants on Pepsi Dig In Day at DuSable Black History Museum on August 24, 2024 in Chicago, Illinois (Photo Credit: Getty Images for Pepsi Dig In).

But the highlight of the day was the music. Clipse—brothers Pusha T and Malice—brought the house down with their performance. They played fan favorites like “Grindin,” “Mr. Me Too,” and “What Happened to That Boy,” setting the perfect vibe ahead of their upcoming reunion album. The crowd couldn’t get enough.

The energy stayed high with performances from other artists like Karrahbooo, Reese Laflare, Rockie Fresh, Jack Freeman, and Adé, who kept the party going from start to finish.

Guests attend Pepsi Dig In Day Block Party to celebrate Black-owned restaurants on Pepsi Dig In Day at DuSable Black History Museum on August 24, 2024 in Chicago, Illinois (Photo Credit: Getty Images for Pepsi Dig In).

Pepsi Dig In Day wasn’t just an event—it was a celebration of Black excellence, with food, music, and community at its heart. This year’s block party in Chicago was a day to remember.

Clipse perform onstage during Pepsi Dig In Day Block Party to celebrate Black-owned restaurants on Pepsi Dig In Day at DuSable Black History Museum on August 24, 2024 in Chicago, Illinois (Photo Credit: Getty Images for Pepsi Dig In).

 

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