As a way to celebrate and highlight the “collective beauty of Black women through original content, conversations, and community partnership,” Barefoot Wine has announced a new campaign entitled #Westanforher. Partnering with the New Voices Foundation, a non-profit dedicated to the advancement of women of color entrepreneurs, the California-based wine company has donated $82,500 to provide grant funding and mentorship to Black Women in the beauty industry.
Under the Barefoot Beauty Grant, $50,000 will go towards five Black-women owned beauty businesses in the areas of beauty products and toiletries, skincare, cosmetics, hair tools, and Instruments. With each being awarded $10,000, these funds aim to acknowledge the work they do to shine a light on Black women’s beauty. An additional $7,500, will be used for subsequent business mentoring and coaching for grant recipients. To apply, visit HERE.
“New Voices Foundation is excited to partner with Barefoot in support of Black-owned beauty companies which, like many Black small businesses, have been hit particularly hard by the COVID-19 crisis and ongoing economic uncertainty around the country,” says Richelyna Hall, Director of New Voices Foundation. “With Barefoot’s support, we can continue to make investments in women of color entrepreneurs through our PACE (Purpose. Access. Capital. Expertise) model with targeted learning, coaching, and mentoring opportunities for their businesses.”
Along with grant funding, Barefoot Wine is also developing an original series featuring influential Black women for discussions surrounding beauty, self-expression, and sisterhood. The series, premiering in September, will “create a forum for Black women to highlight their unique experiences.”
“Barefoot is committed to listening to and amplifying the voices of Black women, and we are proud to launch We Stan for Her to encourage important conversations and celebrate authentic experiences,” says Shannon Armah, Marketing Strategist Lead for Barefoot. “Through our partnership with the New Voices Foundation, we will continue our support and highlight the community, making an impact on businesses led by Black women.”
Contributing Writer, Racquel Coral is a lifestyle writer based in Chicago. Find her on social media @withloveracquel.