America’s Most Respected Spiritual and Business Leaders Collaborate …

Conference To Include Transformative Seminars, Gospel Celebration Featuring Smokie Norful and More


Rev. Dr. DeForest Soaries of First Baptist Church of Lincoln Gardens in partnership with Prudential Insurance is proud to present the 3rd Annual dfree® Financial Freedom Conference from November 6-8, 2014.

Debt has had a profound cyclical effect on the American society. It not only prevents the advancement of investment wealth for future generations, but it also stifles spiritual, psychological, and behavioral growth. In 2005, Soaries challenged his congregation to pay down one million dollars in consumer debt to lighten their financial burdens. His challenge resonated with his peers so much that over 200 congregations in 23 states adopted his challenge to address issues of debt reduction.

Formalized in 2010 by Soaries, dfree® is an independent program dedicated to providing financial education and empowering participants to change their perspectives related to money, alter behaviors and taking ownership of their financial future. dfree® is larger than a program, it’s a  transformative, lifestyle movement that challenges the culture of consumer debt through values based principles and practical approaches to financial management. The economic and cultural shift will allow for savings, insurance, and investments. Understanding that financial issues can be overwhelming, Soaries has made it his personal priority to provide education and the necessary tools to overcome the hurdle of excessive debt. Soaries authored dfree®: Breaking Free from Financial Slavery, and an accompanying workbook titled, dfree® Lifestyle: 12 steps to Financial Freedom, to assist African-American consumers on the journey to financial freedom. The dfree® Financial Freedom Conference is an interactive offshoot of this concept to educate and empower attendees to take the first steps to debt reduction.

The dfree® Financial Freedom Conference will feature dynamic speakers such as Rev. Dr. Floyd H. Flake-Senior Pastor, The Greater Allen A.M.E. Cathedral Church Of New York; Ambassador Audrey P. Marks-Chairman of Paymaster (Jamaica) Limited; Dr. Randal Pinkett-Chairman & CEO of BCT Partners; Mark Hug-Executive VP of Product and Marketing-Prudential Life Insurance; Benjamin Robinson-Chief Administration Officer-Prudential Annuities; Lynette Khalfani-Cox-The Money Coach/Personal Finance Expert. This years conference will also feature a Gospel Explosion with performances by Award Winning Recording Artist Smokie Norful, Kathy Taylor, and Rev. Stef & Jubiliation.

The 3rd Annual dfree® Financial Freedom Conference will take place  8 am to 4 pm daily on November 6-8, 2014 at The First Baptist Church of Lincoln Gardens – 771 Somerset Street, Somerset, NJ.

To register for the 3rd Annual dfree® Financial Freedom Conference and purchase tickets for the Gospel Explosion, please visit

For all media inquiries, please contact Syreta J. Oglesby of Wish Factor, LLC. at or 201-658-3711.


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