Adidas recently hosted events across 4 cities in celebration of their latest collaboration with Beyoncé’s IVY PARK, Adidas x IVY PARK: IVYTOPIA. Guests were treated to themed drinks and treats with DJs playing songs and remixes exclusively from Beyoncé’s latest album RENAISSANCE.
New York: Celebrity stylist, Ty Hunter, who is responsible for many of Beyoncé’s iconic red carpet looks over the years, was on hand to help customers and guests shop the collection of swimwear, performance pieces, and footwear. The New York event took place at the adidas’ SoHo Flagship Boutique at 115 Spring Street.
Chicago: Renowned Chicago-based stylist and costume designer Sal Yvat was on site to guide guests through the collection lending her expertise on fashion and fit to customers. The Chicago event was held at adidas’ immensely popular Wicker Park location.
Houston: Fashion stylist, Kelvin “KJ” Moody who currently serves as Beyonce’s wardrobe stylist, was on hand to walk customers through the IVYTOPIA drop and advise them on color and silhouettes that best fit their personalities and body types.
Los Angeles: adidas Apparel and Footwear Director, Lauren Body, greeted guests and answered style questions for the crowd at the historic Melrose Avenue location.
Celebrity Fashion Stylists and Product Experts hosted guests while providing professional tips to style and accessorize looks from the collection.