LOS ANGELES–A half-hour Barack Obama campaign ad will blanket the major broadcast networks Wednesday night – except for ABC. Attempting to protect its struggling Wednesday lineup, ABC tried to reach an agreement with the Obama campaign to air the co
LOS ANGELES–A half-hour Barack Obama campaign ad will blanket the major broadcast networks Wednesday night, except for ABC.
Attempting to protect its struggling Wednesday lineup, ABC tried to reach an agreement with the Obama campaign to air the commercial on a different night, according to people familiar with the discussions who requested anonymity because they were not authorized to comment publicly.
ABC had a change of heart, but by the time it decided to make the 7 p.m. Wednesday slot available for the Democratic presidential candidate’s spot, his campaign had already finalized the ad buy, the people said. ABC will air an episode of the hourlong Pushing Daisies at that time as scheduled.
The Obama campaign bought time on CBS, NBC and Fox for $1 million per network. In Fox’s case, the deal means pushing back the start time of a potential World Series Game 6 to 8:35 p.m., a condition that was approved by Major League Baseball.
The 30-minute spot, which was announced in early October, will air six days before the election between Obama and Republican candidate John McCain. It is also scheduled to run on Univision, BET, MSNBC and TV One.
Described by the Obama campaign as a "program," the half-hour will present "the specifics of Obama’s plans to turn the economy around and get the country back on track," according to a statement from campaign spokesman Nick Shapiro.
Short political spots are the traditional way for politicians to communicate with voters. But Obama’s campaign has deep pockets for the costly ad buy that allows him to make a closing argument nationwide: his fundraising has topped $600 million.
Pushing Daisies is among many shows trying to rebound from the Hollywood writers strike. AP
______
Copyright 2008 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
About Post Author
