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UNITED CENTER — #TheBIGS were in the building as The Chicago Bulls and Zenni Optical announced a five-year partnership that makes the leading online eyewear company the first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets, and in-arena signage and activations.

Check out the video above as Bulls play-by-play announcer Chuck Swirsky hosted the official ceremony to annouce the partnership featuring Bulls President Michael Reinsdorf and newly announced Zenni Bulls ambassadors Zach LaVine, Robin Lopez and Lauri Markkanen.

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