South African influencer and singer, Lira, is the face of Bobbi Brown’s latest campaign. Shot in Johannesburg, the South African beauty commented,
“I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.”
Not only is Bobbi Brown utilizing a South African influencer, they are using local talent and fashion designers to produce their campaign. Yes to Bobbi Brown creating opportunities for others. Unlike many other brands, who shoot overseas, take the “cool” from a culture to appropriate it for profit, Bobbi Brown is embracing South Africa and providing opportunities and exposure to people.
“I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa. I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty’.” ~ Bobbi Brown
The brand is available in over 70 countries, offering a full range of color cosmetics, frangrances and skin care.