If you haven’t had a chance to check out the new Adele music video, “Hello” is finally here. It’s the first single from her trilogy of albums, 25 which many are anticipating to be another crazy ‘chart topper’–written by Adele and produced by Greg Kurstin. The label released the tracklist earlier this week to press, media, radio and retail to ramp up pre-orders of the full length which drops November 20th.
The video is beautifully shot and directed by Xavier Dolan and features her apologizing to her lover. “Hello” is in classic Adele fashion, giving fans her eloquent range of vocal ability. It’s sure to be added without hesitation on CHR and Adult radio formats but the jury may be still out on Urban Adult and Contemporary programs. The new single, leans more pop and it’s a bit short of the ‘soulful’ influence that we’ve enjoyed from ’19’ and ’21’. Nevertheless, it is beautifully produced and it triggers an emotional chord for those who have experienced the hurt and pain of love lost.
It’s been almost five years and we can’t wait to hear more hard driven songs from ’25’ which feature songs from Tobias Jesso Jr., Bruno Mars and Danger Mouse.