Producer, writer, director and author, Issa Rae joined Roland Martin Wednesday on “NewsOne Now” to discuss her new book, “The Misadventures of Awkward Black Girl” and her latest project ColorCreative.tv.

ColorCreative.tv “aims to increase opportunities for women and minority TV writers to showcase and sell their work, both inside and outside the existing studio system.”

Rae described her new project as “a way to circumvent the pilot system and showcase new talent.”

“The existing pilot system is so inefficient and expensive,” said Rae.

SEE ALSO: Urbanworld Film Fest NYC: Fireside Chat With Issa Rae, Roland Martin

She also said the pilot system is a “white man thing and you get lost in the system.” The indie-filmmaker added ColorCreative.tv offers an opportunity to say ‘hey there are these people that you may not have been on your radar and we’re putting them on your radar. We’re getting an audience around them and were packaging them and sending them to the networks.”

Rae told Martin, “I want to make content that I want to watch and this is an opportunity to do that.”

SEE ALSO: Issa Rae Kicks Off Urbanworld Film Festival 2014 [VIDEO]

Her new book, “The Misadventures of Awkward Black Girl” is “a collection of humorous essays on what it’s like to be unabashedly awkward in a world that regards introverts as hapless misfits, and black as cool.”

Watch Martin and Issa Rae discuss ColorCreative.tv and view clips from “Bleach,” “Words with Girls,” and “So Jadded” in the video above.

Be sure to watch “NewsOne Now” with Roland Martin, weekdays at 9 a.m. EST on TV One.

Subscribe to the “NewsOne Now” Audio Podcast on iTunes.

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