McDonald’s is taking love as legal tender.
As part of a promotional offer from Feb. 2 through Valentine’s Day, the fast-food behemoth will be accepting expressions of affection as payment for food. Winners will be randomly selected at pre-designated times at participating McDonald’s locations, and a McDonald’s employee will instruct them to perform a “random act of Lovin’.”
The company announced the “Pay with Lovin’” campaign in a commercial that aired Sunday during Super Bowl XLIX.
The ad, which hit YouTube Friday, features peppy McDonald’s cashiers surprising incredulous customers by requesting they pay for their food by dancing, hugging their companions or calling their mothers to say “I love you.”
Terri Hickey, a McDonald’s spokeswoman, said the company expects about 1 million customers to benefit from the giveaway. Each participating restaurant will have 100 such deals, 55 of which are divided between the first two days of the campaign, according to the official rules.