Michael Jordan, Kobe Bryant and all signed with Teneo, a brand company who used to help cities or organization make bids for sports events — like the Winter Games in Vancouver in 2010 and in Sochi in 2014, according to Fortune.
Now the branding company is focusing on the cream of the crop athletes and helping them become not just top brands, but the CEO of their brands — beyond their fame and fortune.
The role of their agents won’t be eliminated, but with Teneo the athletes will outsource a lot of their business needs to different specialists — improving that model.
It will only take one call to make these business needs happen. In order to make this happen, Teneo has teamed up with other businesses — including Wieden and Kennedy for creative, UBS for finance, and DLA Piper.
With Teneo, these top athletes will be taking over more control — making more money and impact with business and ownership.
With Jordan, Bryant and James on board, they are letting athletes know it’s cool to think outside of the box and take control of business ventures off the court and as the career on the court is ending.