BET Networks and AEG recently announced GRAMMY® Award winning group OUTKAST as this year’s headlining act for the BET Experience at L.A. LIVE, taking place in Los Angeles, CA, June 27 – 29, 2014. Celebrating their 20-year anniversary, and coming off of their long-awaited reunion at Coachella, OUTKAST IS ready to create history as they take the STAPLES Center stage by storm on Saturday, June 28, 2014 alongside Rick Ross, A$AP Rocky, K. Michele, Ty Dolla $ign, August Alsina and hosted by DJ Khaled.
The Coca-Cola® Company, the world’s largest beverage company, will return to the BET Experience at L.A. LIVE as the festival’s presenting sponsor. Associated with the “BET AWARDS” since 2009, this collaboration is another example of Coca-Cola’s® commitment to bringing people together to enjoy culturally meaningful celebrations. As part of the partnership, Sprite®, one of The Coca-Cola® Company’s most popular brands, will once again sponsor celebrity basketball game, the slam dunk competition and the youth clinics. Coca-Cola® and Sprite® will bring a number of original and interactive activities that will offer fans a weekend filled with creative and delightful moments. Additionally, Coca-Cola® will host a Latin showcase on Thursday, June 26 and sponsor the wildly-popular “106 & Park” stage on Saturday, June 28 with special performances and appearances from some of your favorite celebrities.
“This is an exciting time for The Coca-Cola® Company as we return as the presenting sponsor of the BET Experience at L.A. Live,” said Lauventria Robinson, Vice President, Multicultural Marketing, Coca-Cola North America. “Coca-Cola® and Sprite® fans can look forward to many surprises and staying refreshed with delicious ice-cold Coca-Cola® products throughout the entertaining festival.”