McDonald’s is in the early stages of looking at whether it can make breakfast available later in the day.
Fans of the Egg McMuffin and Sausage Biscuit have long wanted the option to get breakfast at McDonald’s after 10:30 a.m. But offering both the breakfast and lunch menu was considered logistically impossible, given the tight kitchen spaces of the restaurants.
Still, it’s an option the chain is eyeing more seriously at a time when people’s eating habits are changing – particularly those coveted customers in their 20s and 30s known as Millennials.
“We know, as an example, that breakfast on the weekend cut off at 10:30 doesn’t go very well,” Jeff Stratton, head of McDonald’s USA, said in an interview.
Stratton declined to provide any details on how McDonald’s would adjust kitchen operations to make breakfast later in the day.
“Well, we’re just beginning. … We’re just taking a look at it,” he said.
A representative for McDonald’s, Lisa McComb, said after the interview that there are no tests currently in place for the extended breakfast hours.
McDonald’s has long entertained the idea of serving breakfast throughout the day. But the chain has been inching closer to making the idea a reality as it faces heightened competition and slumping sales. Last year, for example, the company began offering an “After Midnight” menu at select locations. The menu, available from midnight to 4 a.m., consisted of a limited mix of breakfast and lunch items so kitchen operations wouldn’t be overwhelmed.
The push to make breakfast outside normal hours also reflects how McDonald’s is working to keep pace with shifting habits. In particular, executives have noted that customers increasingly want foods personalized to their tastes and schedules.
To cater to evolving tastes, the chain is also offering newer items such as chicken McWraps and the option to substitute egg whites in any breakfast sandwich.
As for extending its breakfast hours, McDonald’s is known for treading extremely carefully when discussing any tests or potential changes. Such matters are considered sensitive in large part because they would require the support of the company’s network of franchisees.
In the U.S., about 90 percent of the company’s more than 14,000 U.S. restaurants are run by franchisees, who bear the responsibility of training employees and buying new equipment to accommodate any changes.
Photo Highlights: President Obama Chicago Farewell Speech
President Barack Obama makes his final farewell speech in his hometown of Chicago. Arriving at O'hare airport on Airforce One Tuesday, early evening was First Lady Michelle Obama, daughter Malia and Vice President Joe Biden along with wife, Jill Biden.
Making a final journey as the 44th President of the United States, expressways and local South Side streets were cleared as traffic stood at a complete when the 20-vehicle caravan made its way to Valois Restaurant in Hyde Park. There, President Obama conducted a one-on-one interview with NBC anchorman, Lester Holt before proceeding to give his farewell speech at McCormick Place.
Nearly 20,000 attendees packed the nearly standing-room only space in the East wing of the McCormick Place as VIP attendees sat upfront to hang onto the President's every word. There were various groups that traveled from far and near to be a part of history including celebrity sightings from Sharon Stone to Empire's Jussie Smollett--local and state dignitaries. Opening up the ceremony was a special performance by Hip hop/R&B singer, BJ the Chicago Kid showcasing belting out the national anthem is a smart blue suit.
Once President Obama hit the stage, the electric energy of emotions ran throughout the audience. At times, the crowd's applause was so loud that it impossible to hear him but there were moments that silence rippled throughout the venue--knowing this would be his last time addressing his hometown as Chief of Staff.
In his signature style of class, poise and honor--he addressed the various strides that he and his administration has made over the last eight years in protecting America's democracy. His emotions got the best of him when he addressed his wife, First Lady Michelle Obama and daughter Malia who sat in the front row along with Vice President Joe Biden, wife Jill and his mother-in-law--Marian Shields Robinson.
<p class="p1"><span class="s1">“Malia and Sasha, under the strangest of circumstances, you have become two amazing young women, smart and beautiful, but more importantly, kind and thoughtful and full of passion. You wore the burden of years in the spotlight so easily. Of all that I’ve done in my life, I’m most proud to be your dad.”</span></p>
<p class="p1">After the speech, the Obama family took time out to walk along the barricades, greeting and shaking hands with supporters and friends. The scene was definitely historic and we knew it was the end of an era of class that will not be duplicated in the White House for a very long time.</p>
<p class="p1"><a href="http://www.twitter.com/globalmixx">Follow Mary L. Datcher on Twitter</a></p>
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