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The holiday season is the time to focus on what’s truly important: Spending quality time with friends and family, being thankful for all the blessings in your life, and showing how much you care by giving of yourself. But after being bombarded with commercials and marketing messages galore, it can be easy to forget what it is that makes the holidays special. After all, pressures to give, give, give and receive, receive, receive, only add fuel to the fire of materialism. Check out these reasons why it may be better to take the focus off of material comforts this season — and turn it back on what really matters.

1. It makes bad things that happen feel even worse.

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