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Soul music pioneer and entertainment industry executive Al Bell has selected Courtney Marketing PR as the agency of record for his brand.

Courtney Marketing PR’s work for Al Bell will draw on a network of
resources and capabilities to include creative, public relations, social
media communications and loyalty positioning.

“It has been my desire to share my personal and professional story in
various platforms,” Bell said. “The strategic alliance with Courtney
Marketing PR gives me optimal declaration to exponentially reach more
audiences and to share more about the evolution of my journey.”

While Courtney Marketing PR’s focus will be devoted to branding and
marketing Bell’s personal legacy and life story, Al Bell Presents, LLC, an
intellectual property management corporation, where Al Bell is founder and
chief executive officer, will maintain its internal marketing
organizational structure.

Jonathan Bell, vice president of Al Bell Presents, LLC explained that
Courtney Marketing PR was selected because “they unequivocally understand
our goal of positioning the Al Bell brand within a myriad of disciplines.”
 In addition, the agency has demonstrated a high level of confidence,
integrity and understanding of clearly communicating Al Bell’s imprint.

“My father’s legacy is as compelling and relevant as the diverse
industries that he has represented for half of a century,” Jonathan Bell
said. “Our goal is to connect his brand and his legacy beyond music and
entertainment with the world.”

Angela Courtney, principal of Courtney Marketing PR describes Bell as an
iconic mogul who offers a truly unique and rich perspective through the
creation of cross-functional movements: social movement, music and
entertainment movement and corporate and business movement that transcends
generations. “We’re excited about the opportunity to engage the Al Bell
brand and his contributions to these movements in a way that profoundly
differentiates his narrative through multiple channels,” she said.

Read more http://www.michronicleonline.com/index.php/entertainment-original/12675-soul-music-pioneer-al-bell-taps-new-pr-firm-to-lead-iconic-brand

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