About 14 million US companies owned by women and minorities represent half of the country’s businesses. Yet, they only account for 6 percent of the total revenue generated by businesses in the US.
Rod Robinson is trying to change this. As CEO and founder of ConnXus, the Ohio-based company is bridging the gap between small business owners and large companies.
“If small businesses are so important to the economy,” said Robinson “it is vital that those companies are given an opportunity to grow and prosper.”
ConnXus.com is a website where corporations to post contracts for jobs to a database filled with qualifying women and minority companies. When matches are made, it becomes a win-win situation: corporations develop relationships with new vendors and small business owners get contracts to help their business prosper.
Since it’s launch in 2012, it has 15 employees and major clients like McDonald’s, Coca-Cola Co., Harley-Davidson Motor Company and Caesars Entertainment Corp.
“2013 was a turning point year for us,” he said.”We landed major accounts that validated our business model.”
Recently, ConnXus has partnered up with the National Urban League. With the Thrive Initiative, ConnXus is donates 10 percent of it’s revenue to National Urban League’s entrepreneurship program.
The goal of the Entrepreneurship Center Program is for minority entrepreneurs to experience increased competitiveness and profitability, start more businesses with higher survival rates, and break into new markets and higher growth.
“They include 12 markets that provide educational support that help women and minority businesses,” said Robinson. “We are happy to stand behind supporting.”