#RedSkinsPride Is Latest Twitter Hashtag Fail

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First it was “#askRKelly” and then “#MyNYPD” and now the Washington Redskins have logged the latest Twitter Hashtag campaign gone horribly wrong.

The NFL franchise has been fending off mounting criticism for the use of their name and its racist origins, but ownership attempted to rally the fans on social media to tell Senator Harry Reid–a vocal critic– to express their #RedSkinsPride.  Reid issued a formal letter to the NFL asking the league to endorse a name change for the Redskins but owner Dan Snyder has insisted he won’t change it. So they doubled-down and took it the to the digital streets:

While some fans did just that, it didn’t take long for supporters of the name change to co-opt the hashtag:

The people have spoken, but it remains to be seen which people the team will listen to.

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