Justin Bieber Billboard Raises The Stakes Big Time For Canada-U.S. Olympic Hockey Showdown

As if the stakes weren’t already high enough for Friday’s rematch between the U.S. and Canadian Olympic hockey teams in Sochi, this is certainly an ante-upper.

A Chicago-area electronic billboard debuted Thursday with a straight-forward, eye-catching wager pertaining to Friday’s semifinal game: “LOSER KEEPS BIEBER.”

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