When 27-year-old Luke Saunders told his former boss he was turning down a substantial raise and promotion to create a vending machine that would sell exclusively organic, restaurant-quality salads and snacks, he was met with looks of disbelief and confusion.
“They still think I’m nuts,” Saunders, the founder of Farmer’s Fridge, admitted.
Despite the skepticism, Saunders unveiled the first of what he expects to be many of his unusual kiosks in an otherwise dreary food court in downtown Chicago in late October. And it was an almost immediate hit.
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