It’s strange to think that although we encounter letters and numbers all the time, the little guys are normally confined to a page or a screen. That is, until one bold MFA student dared to take her ABCs out of the two-dimensional world and into her environment — the urban playground of Chicago.
Audra Hubbell embarked upon this artistic endeavor for her MFA thesis, in which she explored the power of large-scale typography. By projecting gigantic, single letters onto Chicago’s buildings, streets and art installations, Hubbell illuminates how surrounding space shapes her letterforms, and how they in return shape space. It turns out, the relationship was quite amicable. ”The three-dimensional space transformed the letterforms into completely unexpected shapes,” Hubbell explained in an email to the Huffington Post. “The project became about finding the perfect harmonies in the formal qualities of the letter and the visual themes of the space itself.”For more, click here.