Samsung unveils smartwatch ahead of rival Apple

Samsung watch 450

JK Shin, head of Samsung Mobile Communications, presents the Samsung Galaxy Gear in Berlin, Germany, Wednesday, Sept. 4, 2013. Samsung has unveiled a highly anticipated digital wristwatch well ahead of a similar product expected from rival Apple. The so-called smartwatch is what some technology analysts believe could become this year’s must-have holiday gift. Samsung unveiled the Galaxy Gear on Wednesday in Berlin ahead of the annual IFA consumer electronics show. (AP Photo/Gero Breloer)

 

BERLIN (AP) — Samsung has unveiled a highly anticipated digital wristwatch at least weeks ahead of a similar product expected from rival Apple. The so-called smartwatch is what some technology analysts believe could become this year’s must-have holiday gift.

Samsung unveiled the Galaxy Gear on Wednesday in Berlin ahead of the annual IFA consumer electronics show.

Samsung says the Gear can act as an extension to a smartphone by discreetly alerting users to incoming messages and calls on its display screen, which measures 1.63 inches diagonally.

Users can even make calls, secret agent-style without getting out their phone.

The Gear also sports a basic camera and works with popular social media and fitness apps such as Twitter and RunKeeper.

The Android-powered device starts shipping in most countries Sept. 25 starting at $299.

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