Beyonce Inks $50M Deal with Pepsi

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ABC News reports: 

Beyonce Knowles may have told us that girls “Run the World,” but did you know that she is “Crazy in Love” with Pepsi?

The pop superstar has scored a new kind of gig — a $50 million deal with Pepsi as its new brand ambassador. The public will now be seeing a whole lot more of “Queen Bey.” The diva’s visage will even appear on the side of a soda can.

The 31-year-old singer has already begun her brand responsibilities, saying her art and the soda’s brand mesh so well.

“Pepsi embraces creativity and understands that artists evolve,” Knowles said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Knowles has worked with Pepsi in the past, appearing on ads for the brand. She will also perform at the halftime show at this year’s Pepsi-sponsored Super Bowl.

 

Source: http://abcnews.go.com/blogs/entertainment/2012/12/beyonce-inks-50m-deal-with-pepsi/

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