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#InTheBlack is a revolutionary marketing campaign designed to amplify the value of engaging African Americans through Black targeted media and agencies. The campaign is the inaugural initiative of the Black Media & Marketing Consortium, a powerful collect

#InTheBlack is a revolutionary marketing campaign designed to amplify the value of engaging African Americans through Black targeted media and agencies. The campaign is the inaugural initiative of the Black Media & Marketing Consortium, a powerful collective of Black media, agencies, and trade organizations that have the know-how and the assets to unlock the cultural influence and the mighty commerce of black consumers.

African Americans are crucial to the consumer economy and their sphere of influence is growing rapidly:

*With buying power of nearly one trillion annually, if African Americans were a country, they would represent the 16th largest economy in the world (slightly smaller than Canada but larger than Australia) – Nielsen 2011 State of the African American Consumer

*Between 2000-2009, African American homes have experienced significant growth among households earning $75,000 (up 63.9 percent) and households earning $100,000 (up 88.7 percent) – Nielsen 2011 State of the African American Consumer

#InTheBlack will be keeping consumers informed on companies that are exemplary leaders in supporting and working with the African American community.

Follow on Twitter @R_U_intheblack

CONSORTIUM MEMBERS:

The Africa Channel

BET Networks

Black Enterprise

Burrell Communications

CableTV Advertising Bureau

Essence Communications

GlobalHue

HuffPost BlackVoices

Inner City Broadcasting Company

KJLH Radio (Stevie Wonder)

Johnson Publishing Company

National Association of Black Owned Broadcasters

National Newspaper Publishers Association

Nielsen

North Star Group/The Source

Radio One/TV One/Interactive One

Tom Joyner/Reach Media

Soul Train Holdings (Kenard Gibbs)

Steve Harvey Radio

TheGrio

The Root

Uniworld Group

Vibe Media

Walton Isaacson

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