Black Press want ad dollars

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    #InTheBlack is a revolutionary marketing campaign designed to amplify the value of engaging African Americans through Black targeted media and agencies. The campaign is the inaugural initiative of the Black Media & Marketing Consortium, a powerful collect

    #InTheBlack is a revolutionary marketing campaign designed to amplify the value of engaging African Americans through Black targeted media and agencies. The campaign is the inaugural initiative of the Black Media & Marketing Consortium, a powerful collective of Black media, agencies, and trade organizations that have the know-how and the assets to unlock the cultural influence and the mighty commerce of black consumers.

    African Americans are crucial to the consumer economy and their sphere of influence is growing rapidly:

    *With buying power of nearly one trillion annually, if African Americans were a country, they would represent the 16th largest economy in the world (slightly smaller than Canada but larger than Australia) – Nielsen 2011 State of the African American Consumer

    *Between 2000-2009, African American homes have experienced significant growth among households earning $75,000 (up 63.9 percent) and households earning $100,000 (up 88.7 percent) – Nielsen 2011 State of the African American Consumer

    #InTheBlack will be keeping consumers informed on companies that are exemplary leaders in supporting and working with the African American community.

    Follow on Twitter @R_U_intheblack

    CONSORTIUM MEMBERS:

    The Africa Channel

    BET Networks

    Black Enterprise

    Burrell Communications

    CableTV Advertising Bureau

    Essence Communications

    GlobalHue

    HuffPost BlackVoices

    Inner City Broadcasting Company

    KJLH Radio (Stevie Wonder)

    Johnson Publishing Company

    National Association of Black Owned Broadcasters

    National Newspaper Publishers Association

    Nielsen

    North Star Group/The Source

    Radio One/TV One/Interactive One

    Tom Joyner/Reach Media

    Soul Train Holdings (Kenard Gibbs)

    Steve Harvey Radio

    TheGrio

    The Root

    Uniworld Group

    Vibe Media

    Walton Isaacson

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