Obama 2012 campaign to go beyond email, text

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You might call President Barack Obama the Digital Candidate.

CHICAGO (AP) — You might call President Barack Obama the Digital Candidate.

Obama has asked supporters to use Facebook to declare "I’m In" for his re-election campaign and is using Twitter to blast out messages to his millions of followers.

Campaign emails to supporters seek small donations in exchange for campaign coffee mugs or a chance to win dinner with the president. The campaign’s website helps supporters find local events and raise money while its digital team works on the next big thing.

Obama broke new ground using e-mail, text messages and the Web to reach voters in 2008, and now his re-election campaign hopes to harness the Internet and social media to strengthen the campaign.

Copyright 2011 The Associated Press.

(AP Photo/Charles Dharapak, File)

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