Singer LeToya Luckett the new face of Luster Products

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Grammy Award-winning singer, songwriter and actress LeToya Luckett wants heads to turn.

Grammy Award-winning singer, songwriter and actress LeToya Luckett wants heads to turn.

The former Destiny’s Child group member – turned solo artist – is the new face and spokeswoman for Luster Product’s Pink brand Smooth Touch product line. She was at the southwest suburban Evergreen Park Walmart store Saturday talking to teen and young adult women about the new line.

The stop was part of her national appearances at retail outlets.

"I’m happy to be a part of a Chicago-based family. Luster has been in the beauty business for years. It says a lot about the brand. Also, I’ve been using (Luster’s) Pink Oil Moisturizer since I can remember. The fact that I’m now the face of something that I use means a lot to me," she told the Defender.

For more than 50 years, Chicago-based Luster Products has been a top supplier of Black hair care products. The company’s warehouse and plant are located in suburban Blue Island. Luster’s has branch offices in South Africa and London.

"They’re keeping it moving. A lot of these hair care companies aren’t keeping up with the youth, and how things are changing. In my opinion, they’re doing a great job," the singer said.

And there is an added bonus for Luckett, who has some familial ties to the beauty industry.

"My grandfather is a beautician and he still uses Luster products. It’s so cute to hear him call for products, like, ‘You think they’ll send me a shipment of relaxer kits,’" she laughed.

The Smooth Touch line consists of relaxer kits and a number of products suitable for all hair types.

"Everything is made with olive oil and different organic products. The thing that I love about the brand is that it’s a natural product. It’s not heavy and it definitely helps to condition and moisturize the hair, " Luckett said.

Not one for relying soley on her looks, the R&B songstress has made a foray into acting. She has a recurring role in the HBO series, Treme’.

"It’s really different. I’m excited about it. I’ve always wanted to be an actress. I studied it (acting) when I was young," she told the Defender.

While filming in New Orleans, Luckett took trips around the city and witnessed the devastation of Hurricane Katrina.

"It’s real out there. It’s real," she said of the destruction.

The budding actress will star alongside Academy Award-nominated actress Taraji P. Henson, and actors Michael Clarke Duncan and Henry Simmons in an independent feature film, From the Rough. It tells the story of the first African American female coach of an NCAA Division 1 golf team.

Luckett plays the role of college athlete – a swimmer.  

"It’s about athletic accomplishment, but it’s a great story for everyone," she said.

Luckett also has another project to complete, her third solo album.

"I’m working on it. The studio is fun to me…actually listening to songs and writing different things," she said. The as-yet-titled disc is expected in September.

The pretty-face Luckett with her long, slender frame said seeing her image plastered in the beauty aisle of CVS and Walmart can be a bit jarring.

"It was weird at first,” she said of seeing her face on Luster’s products. “It’s a lot of fun though.”

Luckett had a long line of fans and well-wishers, but contends that these events ground her.

"I’m a relatable person. I’m not one of the untouchables. People understand what I’ve been through. This is why I do events like this. It definitely goes along with the Luster’s brand," she said.

Copyright 2011 Chicago Defender

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