Toyota sign could loom over Wrigley

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The Chicago Cubs owe much of their identity to two factors — their 101-year drought without a World Series title and Wrigley Field.

The Chicago Cubs owe much of their identity to two factors — their 101-year drought without a World Series title and Wrigley Field. The Cubs and automaker Toyota are working out a sponsorship deal that could put the company’s logo on a sign hoisted above the left field bleachers. It’s a way to increase revenue for the Cubs under new ownership. It could also make baseball purists cringe. Copyright 2010 The Associated Press.

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